The name Blain’s Farm & Fleet is not a description. It is a legal loophole, preserved on a sign for seventy years.
In 1955, Wisconsin law allowed goods to be sold at discount only to businesses, not to the general public.
Farmers, it turned out, typically owned five or more engines. Tractor, truck, car, combine. Five engines made you a fleet operator, and a fleet operator was a business.
So William Claude Blain and Norman Albert Blain opened a store for farmers, named it after the exemption that made the discount legal, and started selling to everyone.
That was June 1955. Walmart did not exist yet.