There is a professional certification in Texas that almost nobody outside the industry has heard of.
To get it, you first have to earn a lower certification and hold it in good standing for a full year. Then you sit a hundred-question exam and score at least 70%. Then you complete eight hours of continuing education every single year to keep it.
It is called Texas Master Certified Nursery Professional.
Calloway’s Nursery claims to employ more of them than any other garden center in the state.
That is a strange thing for a retailer to compete on. And it is the entire business.