Name the biggest pizza chains in America.
You got two or three. Everybody does. The delivery giants with the television commercials and the football sponsorships.
Now here is the one you left out. It is a gas station company from Iowa.
By the count of pizzas sold, it sits among the largest pizza operations in the country. It has no national advertising. It sponsors nothing you watch. Most Americans have never seen one.
And it did not get there by beating the delivery giants at their own game.
It got there by going where they refused to go, which turned out to be a very large part of America that nobody was fighting over.
This is the best strategy story in this entire series, and it starts with a map.