Drive past one of these places and you might miss it.
It is tiny. A little building, sometimes smaller than a two car garage. No dining room. No tables. No comfortable chairs, no fireplace, no wifi, no laptops, no pastry case.
Just a small box with cars wrapped around it in two lanes, and a person in a bright shirt standing outside in the weather taking orders on a tablet.
Everything about it looks like a downgrade from the coffee shop you know.
Gif by dutchbros on Giphy
It is not a downgrade. It is a different business wearing coffee as a costume, and the numbers underneath it are remarkable.
Let me show you what is actually being sold.