Sunday is the best selling day in the grocery business.
Walmart knows it. Hy-Vee knows it. Aldi knows it.
Fareway locks the door.
Every store, every Sunday, since 1938. Fifty-two days a year, given away on purpose.
Now here is the part that changes the story.
Fareway does not treat that closure as a religious tradition it is stuck with.
It lists “Sundays off” on its careers page. As a benefit. Next to the health plan.
That is not a company apologizing for a handicap. That is a company spending a selling day to buy something else.
What it buys is the only thing a grocery store in rural Iowa cannot order from a warehouse.