There is a grocery chain in the Midwest that closes on Sundays.
Every store. Every week. All day.
In a business where Sunday is one of the biggest shopping days of the week, this company locks the doors and goes home.
It also does several other things the industry decided were obsolete decades ago. Smaller stores instead of supercenters. A full service meat counter with actual butchers instead of a case of prewrapped packages. Towns of four thousand people instead of metro suburbs.
Every trend in American grocery has run against all of this for fifty years.
And the chain has grown steadily the entire time, in markets the national players will not touch.
This is a story about the value of being deliberately old fashioned, and about a small town strategy that is far more sophisticated than it looks.