In 1897, people heading to the Klondike gold rush passed through Seattle.
They needed equipment that would keep them alive in a place that could kill them, and they needed it before the boat left.
A company outfitting those people had a simple design standard. If the product fails, the customer may not come back, and not in the commercial sense.
That company still exists. The products are recognizably the same. The customers are largely people who will never be more than a few hours from a hospital.
And the prices are considerably higher than anything a prospector would have paid.
Which raises a question worth taking seriously. What are people actually buying when they buy equipment for conditions they will never face?