Here is a fact that reorganizes how you think about Hawaii.

Roughly eighty five to ninety percent of the food eaten in Hawaii comes from somewhere else.

It arrives by ship. Across the Pacific. In containers.

Which means every box of cereal on Oahu has already crossed an ocean before it reaches a shelf.

That single fact explains nearly everything about grocery prices there, and it creates a very specific competitive battlefield.

Mainland chains bring scale. Enormous buying power, national distribution, ruthless efficiency.

Foodland cannot beat that on scale. Nobody can.

So it competes on the one thing that never gets on a boat.

Local food. And the answer turns out to be a much better business than it sounds.

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