Here is a strange offer.
Mail us your worn out T-shirts. Any brand. The ones with holes. The ones you cannot donate because nobody wants them.
We will give you store credit.
That is a real program that Marine Layer runs, and on first reading it sounds like a charity project with a marketing department attached.
It is considerably smarter than that.
Because it solves four different business problems with one gesture, and one of those problems is the hardest thing in retail.
Getting a customer to come back.
Let me break down what is actually happening, and then what it means for the pile of clothing in your closet that nobody will take.