Think about the last time you drove three hours to go to a store.
You have not. Nobody does that. Not for a store.
Except people do exactly that for a chain of computer stores in the Midwest, and they do it regularly enough that it is a known phenomenon. People plan trips around it. They post about the drive.
Which is absurd, because computer parts are the single most commoditized product category on earth. A graphics card is a graphics card. There is a part number. Two clicks and it arrives Thursday.
Every big-box electronics chain that tried to compete with online retail lost. Most of them are gone entirely.
This one is not gone. It has been opening stores.
The reason has almost nothing to do with the products and almost everything to do with what a store can be if you stop trying to make it a warehouse with a roof.