Pick up a Nespresso capsule.
It weighs almost nothing. About a gram of aluminum. Maybe five grams of coffee inside.
Now look at the price. Depending on the line, you are paying somewhere between 80 cents and $1.30 for that little cup.
Do the math on the coffee alone and it gets silly. Five grams is roughly one two-hundredth of a kilo. At green coffee prices tracked by the Bureau of Labor Statistics producer price program, the beans inside are worth pennies. Not dollars. Pennies.
So what exactly are you buying?
You are buying a system. And that system is one of the most quietly brilliant money machines in the consumer world.
Let me show you how it works.