Go count the appliances on your kitchen counter.
Now count the ones you used this week.
For most households those two numbers are not close. There is a blender, a coffee maker, a toaster, maybe a pressure cooker, probably an air fryer, and somewhere in a cabinet a bread machine from 2004 that has not been plugged in since the first Bush administration.
Gif by NinjaKitchen on Giphy
Somebody built a very large business out of that gap.
Not by making better appliances, exactly. By understanding something about how people buy them that most manufacturers missed entirely.
This is the story of how a company went from late-night infomercials to owning American countertops, and what it reveals about the way you decide to spend a hundred dollars.
Let us get into it.