Most convenience store food arrives on a truck from somewhere far away, wrapped in plastic, with a date printed on it that nobody looks at closely.
That is the industry standard and everybody accepts it.
Now here is a chain that decided the industry standard was the actual problem.
So it built commissaries. Its own central kitchens, making its own food, delivered to its own stores twice a day, every day.
Twice. A day.
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That is not a convenience store supply chain. That is what a restaurant group does.
And it pays its clerks wages that make other operators uncomfortable, with benefits the category generally does not offer.
Every one of those decisions costs money that competitors are not spending. Which is exactly why it works.
Let me show you the machine.