Here is the entire Raising Cane’s menu.
Chicken fingers. Crinkle-cut fries. Cane’s Sauce. Texas toast. Coleslaw. Lemonade and tea.
That is it. Five combos, four party-box sizes, six things you can order on their own, six drinks. No burgers. No wings. No nuggets. No grilled chicken. No breakfast, no salads, no desserts, no coffee, no milkshakes. There is a chicken sandwich, and it is three chicken fingers on a bun.
One protein, cooked one way.
A business school would call that a catastrophic failure to address the market. The company calls it ONE LOVE, has trademarked the phrase, and has used it to go from one store at the north gates of Louisiana State University in 1996 to 800 restaurants across 47 states.