Picture a grocery store in the middle of nowhere.
Not "nowhere" as a joke. Actual nowhere. The nearest town with a stoplight is forty minutes away. The land is flat enough that you can watch a thunderstorm arrive an hour before it gets there.
Now build a supermarket there. A good one. With a real meat counter. With fresh produce that did not spend a week on a truck.
Most chains will not do it. The math scares them.
One company did it anyway. It started in Sayre, Oklahoma in 1916, moved its heart to Lubbock, Texas, and spent a century turning empty map space into a retail business.
Then in 2013 it sold itself to one of the biggest grocery companies in the country.
And here is the strange part. It kept its name. It kept its stores. It kept running like itself.