How does a breakfast chain most Americans have never heard of end up with 73 restaurants?
That's the part that got me.
Not because 73 is some insane number.
But because Tudor’s Biscuit World has managed to get there without turning itself into another bland national breakfast chain.
It still looks like Tudor’s. It still talks like Tudor’s. It still sells giant biscuits.
And now, in a move that feels almost illegal, it has started selling protein bowls with up to 39 grams of protein for $4.99.
A West Virginia biscuit chain has entered the protein era.
And honestly, that's the interesting part.
Because Tudor’s isn't really teaching us about biscuits.
It's teaching us a much bigger business lesson:
How do you modernize a regional brand without destroying the thing that made people love it in the first place?
That is a much harder problem than it sounds.