Somebody you love is going to hand you a glossy brochure with a photo of a silver-haired couple kayaking, and the only number on it will be "starting at $2,895/month."
That number is a trailer. The movie costs more.
Retirement communities are one of the last big purchases in American life where nobody publishes a real price list. So today we're building one, four product types, four totally different pricing models, and the traps hiding in each.