Walk into a home decor superstore and notice what is missing.

Nobody approaches you. There is no design consultant. No furnished room displays. No delivery counter. The ceiling is exposed metal and the lighting is industrial.

Merchandise sits on steel racks stacked to the roof, frequently still on the pallet it arrived on.

That looks like a store that could not afford to finish itself.

It is a store that deliberately removed everything that could be removed, because every one of those removals came out of the price.

And there are tens of thousands of items inside, which is the other half of the proposition.

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