Walk into an Atwoods and the layout makes no sense.
Cattle feed. Then work boots. Then a wall of paint. Then candles. Then a gun safe. Then dog food. Then a smoker grill the size of a compact car.
It looks like four different stores had a collision.
A retail consultant would call it unfocused. A category manager would want to cut half of it.
Both would be wrong.
That messy floor plan is doing something very deliberate, and it is the exact same thing a good portfolio does.
It is spreading risk.
Once you see it, you cannot unsee it. And it changes how you think about your own money.
Let me explain.