The name is not an acronym for anything. It is three men.
Clinton Murphy and his sons Allen and L. Wayne Murphy founded the store in Idaho Falls in 1959. C, A, L.
Sixty five years later the company sells ranch and farm supplies, western apparel and home goods across Idaho, Utah, Nevada and Arizona.
Here is the part that should not work.
The number of Americans who actually work cattle for a living has been falling for a century. Building a retail chain around a shrinking occupation is, on its face, a bad plan.
And yet in 2016 the company built a 70,000 square foot flagship to replace a 33,000 square foot store. It doubled down.