Dick’s Sporting Goods spent years buying outdoor brands. Moosejaw from Walmart. A new chain called Public Lands. Its own hunting brand, Field & Stream, with stores to match.
Here is where all three ended up.
Field & Stream: exited in 2022, the trademark sold in March 2023. Moosejaw: ten of its stores closed within a year of purchase, and it does not appear in the latest annual report at all. Public Lands: seven stores at the start of 2023, three today, and the filing notes one of those three is being converted into a different format.
Then in 2025 the company spent $2.5 billion on Foot Locker.
Footwear went from 26 percent of sales to 40 percent in two years. This is not a company buying outdoor brands. It is a company that tried, quit, and bet the future on sneakers.