Imagine a store where the price of everything falls a little more every week.
Not a sale. Not a clearance rack in the back. The entire store, permanently, on a clock. An item arrives, sits, and gets cheaper. And cheaper. Until eventually it is 90% off, then 95% off, and if nobody buys it, it is worth nothing at all.
That was Dirt Cheap, an extreme value chain across the American Southeast.
The falling price was not a promotion. It was the only way the business could function.
And in December 2024, the clock ran out on the company itself.