Why would a grocery store voluntarily give up an entire day of sales?
Not a random Tuesday when nobody wants to shop. Not Christmas morning. Sunday.
The day when everyone suddenly realizes the refrigerator is empty and starts panic-buying eggs, milk, meat and whatever else they need to survive the week.
Most grocery stores are thrilled to take that money.
Fareway isn't.
And honestly, that tells you almost everything you need to know about how this company thinks.
Fareway has more than 140 stores across seven states. It's opening more. It's investing in warehouses. It's expanding.
Yet on Sunday, every one of those stores basically says:
See you Monday.
That's not an accident.
That's the business model.
🛒 Fareway was never trying to be Walmart
Fareway started in 1938 in Boone, Iowa, which means it has survived depressions, recessions, inflation, pandemics, changing shopping habits and approximately 8 million new ways for Americans to buy groceries.
And somehow the company still looks remarkably like the grocery store your parents might have visited.
That's probably the point.
Fareway doesn't seem particularly interested in becoming a smaller Walmart.
It has chosen a much narrower game: sell groceries, be good at meat, keep prices competitive and make the shopping experience feel personal.
That's it.
No giant amusement-park supercenter.
No “we also sell patio furniture, televisions, tires and a kayak.”
Just groceries.
Personally, I think that's refreshing.