This is the third company in this series that closes on Sundays.
A furniture chain in Utah. A building supply company in Texas. And a crafts retailer headquartered in Oklahoma City with hundreds of large stores.
Three companies, three different categories, three different states, same unusual decision.
That repetition is worth paying attention to, because when unrelated businesses independently arrive at the same unconventional choice, the choice is usually doing something the conventional analysis misses.
The standard reaction is that these companies sacrifice revenue for principle.
The more interesting question is whether the sacrifice is as large as it appears.