Here is a retail question with a non-obvious answer.
What does a rancher in eastern Montana need in March that a rancher in western Colorado does not?
The answer involves calving season timing, snowpack, which predators are active, what the local soil requires and when the grass comes in.
None of that appears in national sales data.
Which is the entire reason regional ranch supply retailers keep operating across the mountain West while national chains struggle to serve the same customers properly.
The products are identical. The knowledge about which products, in what quantities, at what time, is not transferable.