Sep 20, 2026
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9 min read
Artisan stories, reclaimed wood and a showroom that feels like a gallery. Here is what that actually buys.
10 min read
A thousand stores carry the name. Twenty thousand carry the product. The gap between those numbers is the whole business model.
Its own annual report warns that cheaper tariffs would be bad news. That one sentence explains the whole company.
A free designer comes to your house. Nothing about that arrangement is free, and it still might be worth it.
Nineteen percent of what it sells is made in America. Two-thirds of its revenue comes from the website. The price was never about the copper.
Furniture prices are falling and tariffs are rising. The staged room is the only part of the business a competitor cannot copy from a screenshot.
A billion dollar online retailer that still runs everything from a single building in Manhattan.
The items are made by other people. The selection is the product. That is worth more than it sounds.
8 min read
Send in your worn out shirts and get store credit. It is recycling, marketing and customer retention at once.
