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Dive into a collection of past posts and rediscover timeless content.
How The Container Store Built a Business Around Household Clutter

Sep 19, 2026

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10 min read

How The Container Store Built a Business Around Household Clutter

Self-storage facilities nearly doubled in twenty years. The company built to solve that problem went bankrupt anyway, and the reason is in two price indexes.

Penny Brief
Penny Brief
Why McCoys Building Supply Works Where Home Depot Cannot

Sep 19, 2026

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8 min read

Why McCoys Building Supply Works Where Home Depot Cannot

Its CEO stood up in front of his own managers and said the industry expected the company to die. Then he explained the decision that saved it, and it was a retreat.

Penny Brief
Penny Brief
How 84 Lumber Built a Giant Business Selling to Builders Not Shoppers

Sep 19, 2026

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11 min read

How 84 Lumber Built a Giant Business Selling to Builders Not Shoppers

It opened a hundred consumer stores in 1999 and nearly died. What came out the other side holds contractor licenses and sells builders a schedule.

Penny Brief
Penny Brief
Why Do it Best Is a Retail Chain That Owns Almost No Stores

Sep 19, 2026

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9 min read

Why Do it Best Is a Retail Chain That Owns Almost No Stores

It earned $671,000 on $3 billion of sales, on purpose. In 2024 it bought a rival that had sold itself to private equity and gone bankrupt.

Penny Brief
Penny Brief
How Rural King Built a Farm Store Empire in Small Town America

Sep 19, 2026

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11 min read

How Rural King Built a Farm Store Empire in Small Town America

Free coffee, free popcorn, and live baby chicks in the spring. The strategy is to make a farm supply store somewhere people want to spend an hour.

Penny Brief
Penny Brief
Why Rally House Buys Different Inventory for Every Single Town

Sep 19, 2026

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9 min read

Why Rally House Buys Different Inventory for Every Single Town

Sporting goods stores in Memphis stock Dallas Cowboys gear. A Kansas gift shop built 300 stores on that mistake, and the moat is not the idea. It is being willing to pay for it.

Penny Brief
Penny Brief
How Books A Million Stayed Alive While Bookstores Disappeared

Sep 19, 2026

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10 min read

How Books A Million Stayed Alive While Bookstores Disappeared

It opened stores in small Southern towns that the big chains ignored, then went private when the public market stopped rewarding bookselling.

Penny Brief
Penny Brief
Why Powells Books Can Survive in the Amazon Era

Sep 19, 2026

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11 min read

Why Powells Books Can Survive in the Amazon Era

New and used books sit on the same shelf, side by side. That one decision explains how a bookstore survived the company that killed bookstores.

Penny Brief
Penny Brief
How Jordans Furniture Turned Shopping Into an Entertainment Business

Sep 19, 2026

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10 min read

How Jordans Furniture Turned Shopping Into an Entertainment Business

There is an IMAX theater inside a furniture store. Also a ropes course. People visit without intending to buy anything, which is the whole idea.

Penny Brief
Penny Brief
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