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Dive into a collection of past posts and rediscover timeless content.
Why Murdochs Sells Work Boots and Farm Supplies Under One Roof

Sep 19, 2026

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10 min read

Why Murdochs Sells Work Boots and Farm Supplies Under One Roof

A Colorado retailer built its business on selling other companies brands and giving ownership to its employees. Both decisions are smarter than they look.

Penny Brief
Penny Brief
How Runnings Grew by Taking Over Stores Everyone Else Abandoned

Sep 19, 2026

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10 min read

How Runnings Grew by Taking Over Stores Everyone Else Abandoned

A Minnesota retailer built a rural empire by moving into buildings that national chains walked away from. Buying other people failures is a strategy.

Penny Brief
Penny Brief
Why Fleet Farm Sells Tractors Next to Groceries

Sep 19, 2026

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10 min read

Why Fleet Farm Sells Tractors Next to Groceries

A Wisconsin retailer refuses to pick a category. That sounds unfocused and is actually the most defensible position in rural retail.

Penny Brief
Penny Brief
How Allsups Burritos Became a National Expansion Strategy

Sep 19, 2026

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10 min read

How Allsups Burritos Became a National Expansion Strategy

A Texas company bought a New Mexico chain for one fried burrito and built a 130 store expansion plan around it. The logic is worth understanding.

Penny Brief
Penny Brief
Why Maverik Keeps Building Giant Stores in the Middle of Nowhere

Sep 19, 2026

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10 min read

Why Maverik Keeps Building Giant Stores in the Middle of Nowhere

A Utah chain is opening stores across Idaho, New Mexico, Arkansas and California. The strategy is about land prices and highway math, not population.

Penny Brief
Penny Brief
How Rutters Turned a 1747 Dairy Farm Into a Food Business

Sep 19, 2026

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10 min read

How Rutters Turned a 1747 Dairy Farm Into a Food Business

A Pennsylvania family has been in business since before the United States existed. What they did with touchscreens explains why they still are.

Penny Brief
Penny Brief
Why Skyline Chili Is Packaging a Restaurant Like a Grocery Brand

Sep 19, 2026

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10 min read

Why Skyline Chili Is Packaging a Restaurant Like a Grocery Brand

The Cincinnati chain sells cans in supermarkets and keeps opening restaurants. Running two businesses off one recipe is harder than it sounds.

Penny Brief
Penny Brief
How Harkins Is Trying to Make Movie Theaters Worth It Again

Sep 19, 2026

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10 min read

How Harkins Is Trying to Make Movie Theaters Worth It Again

An Arizona chain opened the state first 4D theater in 2026 with motion, scent and water. Selling something streaming cannot copy is the whole plan.

Penny Brief
Penny Brief
Why a Gas Station Company Paid 566 Million for a Sandwich Chain

Sep 19, 2026

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10 min read

Why a Gas Station Company Paid 566 Million for a Sandwich Chain

RaceTrac spent serious money on a business it had no obvious reason to want. The logic is a lesson in how capital actually gets allocated.

Penny Brief
Penny Brief
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